project overview
The Law Offices of Helisch & Zheng
The Law Offices of Helisch & Zheng is a Connecticut-based law firm specializing in real estate, commercial law, contracts, and housing.
Brand Identity Design
the deliverables
BRAND IDENTITY
Logo design
Font pairing selection
Color palette selection
Mini Brand Style Guide
MISCELLANEOUS
Business cards
Letterhead and envelope
Social media profile graphics
Custom patterns
our approach
THE BRAND IDENTITY
A text-based logo featuring a colorful monogram icon that portrays the initials as distinct in their partnership, yet unified at the core of the firm.
The warm color palette evokes the confidence and strength of the firm while remaining welcoming and trustworthy, with a softened charcoal accent to ground the palette in professionalism without being too harsh.
The classic serif typography is well-suited for the traditional seriousness of legal work.
THE COLLATERAL
The business card and letterhead designs follow a minimal and professional aesthetic that delivers brand-distinction in the logo, colors, and fonts, yet drives the focal point to the content itself, eliminating distraction from any critical subject matter.
explore more
Logo, color palette, typography, and a full visual system designed to communicate your mission and scale with your business.
A custom Squarespace website built on your brand, strategically designed for conversion and enhanced user experience.
Starting at
$4,500